Privacy Policy

Bluenext S.r.l (hereinafter also “Bluenext”) aims to provide all the necessary information to make secure navigation within its website. Therefore, to protect the privacy rights of users of the website accessible at https://www.bluenext.it/.

Bluenext illustrates its privacy policy in this document in order to provide all the necessary information regarding the collection, management and storage of personal data collected online.

We therefore invite you to read this document.

Bluenext, in compliance with EU Regulation No. 2016/679 – GDPR, has adopted its own internal Privacy Organizational Model for the security of personal data and respect for the right to Privacy.

Some of the services provided by Bluenext can only be used by registered users; the user, during registration, undertakes to communicate their personal data correctly and updated. In the event that the user benefits from the services on behalf of third parties, Bluenext acts as an independent data controller for the personal data of the subjects. In this regard, the user undertakes to hold Bluenext harmless from any claim, dispute, request for compensation for processing damage that should reach Bluenext from the subjects whose personal data are referred to.

1. Data controller and data protection officer

The data controller is Bluenext srl with headquarters at Viale 23 settembre 1845, no. 95, 47921 Rimini – VAT No. and Tax Code 04228480408.

The Controller can be contacted by writing to: Bluenext srl with headquarters at Via 23 settembre 1845, no. 95, 47921 Rimini or by sending an email to: info@bluenext.it.

The Controller has appointed the Data Protection Officer (DPO) Ph.D. Dr. Elisabetta Galli reachable at the following address Bluenext s.r.l. with headquarters in Rimini (RN), Via XXIII Settembre 1845 no.95 and who can also be contacted by sending an email: info@bluenext.it; pec: ebettagalli@pec.it.

2. Subject of processing

The Controller may process:

a) Identifying personal data (for example: name, surname, nationality, province and municipality of residence, company name, tax code, address, landline and mobile phone, fax, email, bank details…).

b) Banking data (IBAN and bank and postal data, except for credit card numbers).

c) Internet traffic data: including information recorded by Bluenext’s computer systems during normal activity of providing its services (e.g. information relating to internet communication protocols, cookies, IP addresses, access logs to computer systems) and in the context of providing email services, any data processed for the purpose of transmitting a communication, including data necessary for identification of the user.

d) Data voluntarily provided by the User: the user, during the registration or service purchase procedure, voluntarily communicates their personal data after completing the procedure.

e) Third-party data voluntarily provided by the User: the user could purchase the Company’s services on behalf of third parties who don’t have a direct relationship with the undersigned company.

f) Technical cookies mandatory for optimal use of the site and third-party cookies that are not mandatory and for which it is possible to express your preferences through a specific banner, we invite you to read the specific information.

3. Purposes of data processing and legal basis for processing

All data processing operations are implemented to guarantee the integrity, confidentiality, and availability of personal data.

The processing is aimed at:

a) the correct and complete execution of contractual obligations undertaken (including preliminary and consequent activities to the request for registration and civil registration, access to reserved area, product sales, payment management, service provision, providing assistance or information, etc…);

b) the operational, technical and administrative management of services purchased by the customer, the management of the commercial relationship (relationships with agents, representatives, clients, external collaborators);

c) the promotional marketing activities also carried out through profiling (through sending informational material and/or communications including telephone, promotional and advertising communications concerning products or services similar to those subject to the existing commercial relationship, unless the interested party explicitly objects by revoking the consent given);

d) the security and prevention of fraudulent conduct;

e) the processing is also aimed at the correct and complete execution of legal obligations arising from the contract, including in the fiscal and accounting field.

For the purposes referred to in points a) and b), the legal basis supporting the processing is the execution of the contract and the services related to the request for registration, information and contact, as well as the pursuit of the legitimate interest of the data controller to maintain commercial relationships.

For the purposes referred to in points d) and e) the legal basis for processing is compliance with a legal obligation.

Finally, regarding point c), the legal basis supporting the processing is the consent expressly given by the interested party.

4. Methods of processing

Personal data may be processed both through paper archives and magnetic, electronic or telematic media and processed in ways strictly necessary to meet the purposes specified in the privacy policy and indicated above, and in any case in a way that guarantees the security and confidentiality of the data itself.

5. Consequences of failure to provide personal data

For all the purposes indicated in point 3 letters a), b), d), e) the provision of data is necessary to carry out the related contractual obligations and to comply with the legal obligations connected to them.

Users and visitors of the website are free to provide their personal data or not to provide them.

Failure to provide data may only result in the inability to obtain what is requested.

The provision of personal data is necessary to register and to be able to make purchases on the Company’s website or of the product, to receive and install software updates. In particular, the provision of data present in fields marked with an asterisk is mandatory and their failure to enter doesn’t allow the registration procedure to be completed. The release of data present in fields not marked with an asterisk, while useful for facilitating relationships with us, is optional and the lack of indication doesn’t prejudice the completion of the procedure.

For the purposes indicated in point 3 letter c) the provision of data is not mandatory.

6. Data retention

Personal data, subject to processing for the purposes indicated above, will be retained for the duration of the contract and, subsequently, for the time in which the undersigned company is subject to retention obligations for tax purposes or for other purposes, provided for by laws or regulations.

Personal data, subject to processing for the purposes indicated above, may also be retained for future commercial purposes. In the case of data provided for marketing and profiling purposes will be retained for a period of time not exceeding what is strictly necessary to achieve the indicated purposes.

Data is also processed by Bluenext for ordinary business processing related to service provision (e.g.: for documentation purposes in case of invoice disputes or payment claims, for fraud detection, to perform analysis on behalf of clients), by virtue of what is provided by regulations. In this case, data is retained with stringent security measures applied in accordance with the law and subsequently deleted.

7. Data communication

Your personal data may be communicated to:

1. collaborators, employees, consultants, suppliers for the provision of services related to the requested service, also belonging to other companies of the Bluenext Group;

2. accountants, lawyers or debt collection agencies that provide services functional to the purposes indicated above;

3. financial institutions, digital payment banks and insurance companies that provide services functional to the purposes indicated above;

4. Tax Administration, Public Entities, Judicial and Supervisory Authorities for compliance with legal obligations and defense of rights;

5. third parties (by way of example payroll processing companies, credit institutions, professional studios, consultants, etc.) that carry out outsourcing activities on behalf of the Controller, in their capacity as external data processors, whose list is available at our headquarters.

Third-party suppliers and/or Bluenext’s data processors adopt security measures to ensure compliance with current legislation on personal data protection.

8. Personal data transfer

The Controller will not transfer data to a third country, unless it’s necessary for the execution of the contract and provided that appropriate and suitable guarantees exist.

Personal data may be transferred to Extra-EU Countries for which there is an adequacy decision by the European Commission pursuant to articles 13 and 44 and following of Reg. 2016/679 EU.

9. Profiling and Data dissemination

Your personal data is not subject to dissemination, however, in the context of data processing for marketing purposes, the Controller uses automated processes also aimed at profiling exclusively in the case where the interested party has provided explicit consent, revocable at any time.

10. Use of Social Media

Bluenext is present on various social media platforms, such as Facebook and LinkedIn.

When visiting the Company’s pages on the social media mentioned above or others, they collect, as independent Controllers, users’ personal data, e.g. through cookies. Such collection may occur even if you have not logged in to the same. Information regarding data collection and further processing by the social media used is available in their respective privacy policies which, therefore, are not attributable to Bluenext.

Bluenext does not obtain full access to such collected data or to any user profile but can only access information from their “public” profile. Information shared by the user as “public” can be modified by them through their personal settings.

Bluenext uses the personal data of users who decide to contact the Company through social media channels to respond to their questions. Bluenext receives anonymous statistics based on legitimate interest on the use of its pages from the social media used. The following anonymous information may be provided, for example:

a) Followers: the number of people who follow Bluenext – including growth and development over a defined time frame;

b) Reach: number of people who see specific content;

c) Number of interactions on a post. For example, it is possible to deduce which content is better than others in the community.

d) Advertising performance: how many people have seen an ad or article or interacted with it;

e) Demographics: average age of visitors, gender, place of residence, language.

These statistics are used to constantly improve online content and to better respond to the interests of our users. Bluenext cannot link statistical data with fan profiles or individual users.

Our site also features so-called Social Plugins. These are buttons that allow content sharing on social media platforms. Should a user decide to share certain content, some of their internet traffic data could be shared with such third-party platforms in a manner consistent with the purposes and means indicated by the privacy policies of the platforms to which the plugins refer. For more information, please refer to the privacy policies of such social media.

11. Rights of the data subject

Among the rights recognized to You by the GDPR are those to:

a) request from the undersigned company access to Your personal data and information relating to them; rectification of inaccurate data or integration of incomplete data; deletion of personal data (upon occurrence of one of the conditions indicated in art. 17, paragraph 1 of the GDPR and in compliance with the exceptions provided for in paragraph 3 of the same article); limitation of the processing of Your personal data (upon occurrence of one of the hypotheses indicated in art. 18, paragraph 1 of the GDPR);

b) request and obtain from the undersigned company – in cases where the legal basis for processing is the contract or consent, and the same is carried out by automated means – Your personal data in a structured format readable by automatic device, also for the purpose of communicating such data to another data controller (so-called right to data portability);

c) object at any time to the processing of Your personal data in the occurrence of particular situations;

d) revoke consent at any time, limited to cases where processing is based on Your consent for one or more specific purposes and concerns common personal data (for example date and place of birth or place of residence) or special categories of data. Processing based on consent and carried out prior to its revocation nevertheless retains its lawfulness;

e) lodge a complaint with the supervisory authority (Data Protection Authority – www.garanteprivacy.it).

In any case, You can send a request to the Data Controller at the following contacts:

– Bluenext s.r.l. with headquarters in Rimini (RN), Via XXIII Settembre 1845 no. 95.

– email to: info@bluenext.it.

12. Updates

BLUENEXT, following indications from Control Authorities or in case of organizational changes, may update and/or modify this document. Therefore, Users must periodically check for any changes.

Last update: February 2023.